Leading Fibre Optic Cabling Manufacturer
Operating since 1994, JCS had reached a point in their growth journey where they needed to improve their professional presentation. JCS realised they needed a consistent approach to their branding and communications to help solidify their reputation. Without this, they knew their capacity to impress potential clients and further expand the business would be impacted. This is where Spark stepped in!
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The first step toward creating a professional package for JCS was to develop a brand strategy. At Spark, this is not a paint-by-numbers exercise. Before we begin creating any brand elements, we work with clients to understand their businesses and help them define their unique service and product offerings. While business owners, like John at JCS, intrinsically know their value to clients they may not have articulated it before. We can help clarify this purpose.
By working with the JCS team to understand their business and vision, we were able to create a new look with a rich colour palette, centred around a logo that draws on a fibre optic cabling motif. The result is a stylish and professional look that unifies JCS’s offerings.
Slide to see BEFORE and AFTER
The last piece of the JCS branding package was to develop the signage for the new premises. Drawing on the design elements used across the JCS portfolio, the signage reinforces the brand identity and helps clients locate the storefront easily.
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